Market Penetration
The market share of a service, product or company compared to others in the same category.
Market Position
Measure of a company's, or a product's, position in a market; defined as share of market multiplied by mind share (mind share: development of consumer awareness or popularity).
Market Share
A company's share of total sales of a category of product in a given market. It can be expressed either in terms of value (the worth of units sold) or volume (how many units sold).
Marketing
Involves the processes of developing, promoting, selling and distributing a service or product.
Marketing Aesthetics
The principles of perception used to enhance feelings and/or experiences of an audience in regards to brand identity.
Master Brand
The leading brand in a line or across a business, such as Sony or Pepperidge Farm, to which sub-brands can be added; a patent brand.
Media
The channels through which brand messages are delivered; examples are television, the internet, printed publications, direct mail, and outdoor posters.
Meme
An idea that self-reproduces like a virus; a catchphrase or concept, or other unit of social currency. Example: "Where's the beef?"
Mission Statement
A concise statement of the purpose and/or aspirations of an organization.
Morpheme
"Naming Specialists" work with morphemes -- the smallest units of language that have meaning. Words are coined, neologisms are created.